Take your love of chairs from personal hobby to

thriving business

WITH The Business of Chairs with Chair Whimsy
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Master the art of turning a profit as a Creative and sell your custom chairs to clients who will love them forever.

If you are looking to create a real business that not only brings you joy as a designer, but money that supports your lifestyle and family, The Business of Chairs is a comprehensive program that teaches the secrets to building a successful online business selling chairs.

In this day and age, there's no other way we should be selling!


The Business of Chairs
with Chair Whimsy course

is your complete instruction guide
for turning your hobby into a thriving business.

Maybe you just really love making chairs, but now you have a house full of chairs and need to make room. Why not learn how to sell your chairs?

Selling chairs could be a way to provide extra pocket money to buy special things throughout the year or go on family vacations. Or perhaps you want to build a chair empire, and you need to know first steps. You get to choose your own adventure! What will be your specialty? Will you take commissions and finish custom work for clients? Will you design your own fabric for your chairs? The sky really is the limit, friend. And best of all, you get to have this creative outlet, share it with others, and see it positively impact their lives.

In the Business of chairs you will …

Discover how to sell your chairs online

Learn how to make your pics pop online

Determine if you should customize your chairs and the easiest way to do it

Harness social media outlets so you gain a following and potential customers

Identify your ideal client and know how to attract them

Learn how to build your email list so you can talk to your customers one-on-one

Understand how to set up and manage your business so you can turn a profit

Manage your mindset so that your business and YOU can succeed

Each module includes videos and worksheets so you
know exactly how to ramp up your online business and
build your following of clients.

You'll experience 10 training modules that you can watch and rewatch at your own pace, 12 live coaching calls-one per month for 12 months, and a private Facebook group where you can get the additional weekly support you need.

Business of Chairs product suite
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MODULE 1: The Secrets to Selling Online

Learn how to make money by selling your hand-crafted chair online.

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MODULE 2: How to Take Design-Worthy Pictures

Master the art of taking pictures of your product so they attract clients who will buy.

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MODULE 3: Customizing for Clients

Discover how to successfully customize chairs for clients and why it is the only way you ever turn a profit.

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MODULE 4: Digital Marketing Part 1

Master your social media presence and hone your unique message and story.

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MODULE 5: The Ideal Client

Understanding who this person is and how to talk to her.

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MODULE 6: Digital Marketing Part 2

Learn the steps to building your email list and how to make offers.

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MODULE 7: Client Relationships

Explore ways of successfully dealing with all kinds of clients who come your way.

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MODULE 8: Pricing, Shipping, and All the Little Details

Harness the business details that enable you to make you a profit.

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MODULE 9: Taxes, Sales Tax, & Money

Understand how to keep a watchful eye on your money management.

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MODULE 10: Mindset and Believing in What You Have to Offer

Your mindset is ultimately what helps you win as an entrepreneur!

You'll also get:

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A private Facebook group where you can get all the support you need from a community of maker entrepreneurs, and 10 workbooks to support your learning.

Success Stories

"Wendy's hands-on approach is unsurpassed.

She demonstrates everything that she teaches. It's convenient to be able to go back and watch the lessons over so that students can keep learning. Her welcoming teaching style makes everyone feel completely comfortable asking questions. I've learned so much and found such an uplifting creative community through the Chair Whimsy classes that I've taken."

- Lauren D.

"I'd describe Wendy's leadership style as authentic.

She leads from a place of experience based on a successful business she has created. She shares both the good and the bad, what works and what hasn't worked. Her advice is genuine and sound. When you lead by sharing from a place of experience you create an authentic voice that people respond to. That's good leadership."

- Nancy S.

"Wendy is highly professional yet also very approachable. She's always very generous with her support and advice."

- Ria N.

"Wendy has this strength about her. It's unguarded. I think she knows that when she shares it, it empowers others."

- Cheryl H.

Wendy with a Frida chair

Hi! I'm Wendy Conklin, The Chair Stylist.

Hi, I'm Wendy The Chair Stylist! I'll guide you through each step in this beginner course to learn how to upholster chairs just like I do! I'm a former teacher turned boutique chair designer with a passion for color, whimsy, and of course, chairs!

Join today for instant access!


10 modules with lessons outlined above

12 monthly coaching calls with Q&A ($1997 value)

Private FB community ($297 value)

Access to the Course for Life (priceless)


You Might be Wondering...

Ready to transform your hobby
into a thriving business?


The Business of Chairs
online course

  • 10 modules with lessons outlined above ($2,997 value)
  • 12 monthly coaching calls with Q&A ($1,997 value)
  • Private FB community ($297 value)
  • Access to the Course for Life (priceless)
  • Total Value: $5,291